Why Our Coffee Tastes Good
Why all the hubbub? Coffee tastes like coffee, right? Well, back in the day that was true: coffee was merely a caffeine-delivery vehicle and people were stoic about the flavor. Even today, drink a cup of instant brew and you've tasted the watery lot. But we're convinced that coffee — just pure, brilliant coffee — can bring sensory pleasure on a par with fine wine or artisan chocolate. Not everybody wants a full-blown culinary experience first thing in the morning. That doesn't mean you have to settle for manufactured coffee product of unknown origins. Here's how we're turning out brew that turns people on.

Focus on Coffee It's all we do and we obsess about it. That's right, we get inspiration and professional satisfaction by working with beans. Baristas, roasters, trainers, managers — we're chock full of coffee nuts. And our customers are fanatics. If we burn a roast or botch a drink we hear about it. It's a team effort and the goal is clear: get the coffee right. We're not developing a line of canned latte sodas or espresso bubble gum to hawk on convenience store shelves. We just do coffee, farm to cup.

Roast in Small Batches

Artisan roasting is gourmet cooking. A human, not a machine, runs the roast and treats one small portion at a time, standing by the roaster and making small adjustments as the beans roast. Working in small batches is key to teasing out coffee's delicate aromatic compounds, because you can time the roast perfectly and heat the beans evenly. Barrett's customized their roasters to deliver an even roast and exceptional flavor. Barrett's roasting team develops a custom profile for each bean to tease out its finest flavors and aromas.

Practice Barista Craft

Baristas matter. It's a fundamental fact of coffee, yet so often overlooked: premium beans become a world-class drink in the hands of a skilled barista. In the chain from farmer to consumer, baristas make the final connection. The Great Taste Cafe Co-Owner Alberto Murillo started as a barista, and we know that our espresso bars depend totally on our barista corps. Every barista goes through intensive training before serving a single drink. Some develop a passion for the craft through self-study, competitions, and traveling to origin.

Drip Brew
Red Eye
Breve
Double Espresso
Americano
Capuccino
Latte
Flavors: Mocha, White Mocha, Caramel, Hazelnut, Vanilla
Chai Latte